Cobb Advisory Lunch-- ARC Research Chief Mike Alexander

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Name: Cobb Advisory Lunch-- ARC Research Chief Mike Alexander
Date: December 17, 2014
Time: 12:00 PM - 1:00 PM EST
Registration: Register Now
Event Description:
Event Invitation
Cobb Advisory Lunch-- ARC Research Chief Mike Alexander: THIS WEDNESDAY: RSVP AND ADD TO CALENDAR BELOW.  

Event Invitation SEE BELOW FOR METRO SPEAKS TRANSPORTATION INFORMATION TO BE PRESENTED ON WEDNESDAY: THIS IS NOT YOUR AVERAGE PRESENTATION
 
Cobb Advisory Lunch-- ARC Research Chief Mike Alexander
Council Members, Elected Officials and Staff,

The December 17th meeting will  feature ARC Research Division Chief Mike Alexander and his comprehensive overview of Cobb County.  However, on top of Mike's demographic presentation, he will be presenting the newest METRO Survey, which you can read about below:



Q: Biggest Issue Facing the Region?
A: “Transportation”
“Transportation” has supplanted “Economy” as the #1 problem in the 2014 survey.
 



Q: Best Long-Term Solution to Traffic Problems?
A: “Improvements to Public Transportation”
In every county, both suburban and rural, “improvements to public transportation” was the most popular response to this question.


Q: How do Residents Rate metro Atlanta as a place to Live?
A: Mostly good, but there is certainly room for improvement.
Some 63 percent of survey respondents rated metro Atlanta as either an “Excellent” or “Good” place to live.
 



Q: Job Opportunities in Metro Atlanta?
A: Again, mostly good, with room for improvement, but better than last year.
In the 2014 survey, 43 percent of survey respondents said that job opportunities are “Excellent” or Good”, which is higher than last year’s response rate of 36 percent. This is a sure sign that people are feeling better about the economy.
 
 


Q: How Do I Learn More?
A: Have us Come Speak to You.
The second annual Metro Atlanta Speaks public opinion survey contains a wealth of information about how Atlanta area residents rate the region and their own communities. We asked almost 4,200 residents their thoughts about key issues such as transportation, the economy, water, aging, the arts, civic engagement and much, much more. It’s the largest survey of its kind ever conducted in the Atlanta region and it includes COUNTY specific results for each of the ARC Ten Counties.
Interested yet? Schedule a presentation today! Contact Mike Alexander, Manager of the Research & Analytics Division at ARC, at: malexander@atlantaregional.com    404.463.3315
 
ABOUT THE SURVEY
The second annual Metro Atlanta Speaks public opinion survey gives elected, business and community leaders the knowledge they need to understand how the citizens of Metropolitan Atlanta rate the region, and their own communities, on critical policy issues including  transportation, education, the economy, the arts and aging in the Atlanta region. In 2014, the ARC, and its community partners, added questions to the survey on water conservation, civic engagement, job training, starting a business, healthcare, aging, and parks. The 2014 survey asked 25 questions of 4,200 residents in the 10-county area, making it the largest survey of its kind ever conducted in the Atlanta region. It has statistical significance down to the county-level with 400 or more respondents in each of the 10 counties surveyed. The regional margin of error is +/- 1.5  percentage points.
 
SO WHAT IS THE BIG ISSUE?
 
The big news about the big issue is that “Transportation” has replaced “Economy” as the number one issue facing Metro Atlanta. In 2014, 24 percent of Metro residents said Transportation was the biggest issue, which is up from 20 percent in 2013. As the economy has improved, people saying that it was the most critical issue has fallen from 24 percent in 2013 to 20 percent in 2014. How important is Transportation to metro Atlanta Residents? Not only does it rate as more critical than the economy, it also ranks higher, as an issue, than “Crime”, “Public Education”, and “Taxes.” At the county level, it ranked highest in Clayton (32 percent) County where the Metropolitan Atlanta Rapid Transit Authority (MARTA) sales tax passed two months after the survey was conducted. Following Clayton, it ranked highest as an issue in Gwinnett (32 percent) and Cherokee (28 percent) counties. 
 
HOW SHOULD WE FIX IT?
When asked what the best long-term solution to traffic problems is, 42 percent favored the expansion of public transportation, over “improve road/highways” (28 percent) and “develop communities so it is possible to live close to work (21 percent). These responses are essentially unchanged from the previous year. At the county level, support was highest for public transportation in Clayton (52 percent), Gwinnett (45%) and Rockdale (43 percent). In every county, even the most suburban and conservative counties, improvements to public transportation received the most support. Interestingly, the strongest support for expanding public transit is among the highest educated (college degree or more) and the highest income (150K or more).
WHAT ABOUT IMPROVING TRANSIT AND METRO ATLANTA’S FUTURE?
                                                                      
In no other question were metro residents more in agreement. Seventy percent of respondents said that improved public transit is “very important” to the Region’s future. Another 22 percent said it was “somewhat important.” Only seven percent responded that improved public transit system was “not important at all.” Even in the more suburban counties with no MARTA service, a majority 57% of residents said that public transportation was very important. By age, Millennials (25-34 years old) are the biggest supporters of future transit- 78 percent said it was “very important.” 


Mike has a fascinating presentation on Metro Atlanta and Cobb County Demographics and Socioeconomics
  • Coming out of this structural economic realignment called the great recession, what are the long-term trends, both demographic and economic, that will drive business in Cobb?
  • Who are the future residents of metro Atlanta and Cobb County, and what impact will they have?
  • What are the safe bets about the growth that will come as result of these socio-economic changes?
  • What are the implications for business and how will we have to retool to stay relevant in this new business environment
Mike has an interactive presentation that includes a wealth of information that proves beneficial to all stakeholders in the development and economic development industry. 


We will also have discussion of what to expect in 2015 in Cobb County and what the Council will be focused on.

Thank you again for understanding and I look forward to seeing you all over the next several weeks.

James



Mike has a fascinating presentation on Metro Atlanta and Cobb County Demographics and Socioeconomics
  • Coming out of this structural economic realignment called the great recession, what are the long-term trends, both demographic and economic, that will drive business in Cobb?
  • Who are the future residents of metro Atlanta and Cobb County, and what impact will they have?
  • What are the safe bets about the growth that will come as result of these socio-economic changes?
  • What are the implications for business and how will we have to retool to stay relevant in this new business environment
Mike has an interactive presentation that includes a wealth of information that proves beneficial to all stakeholders in the development and economic development industry. 


We will also have discussion of what to expect in 2015 in Cobb County and what the Council will be focused on.

Thank you again for understanding and I look forward to seeing you all over the next several weeks.

James

 
Location:
Traton Homes
720 Kennesaw Avenue 
Marietta, GA 30060 
Contact Information:
James Touchton
Fees/Admission:
No Cost: Council Members and Elected Officials and Staff  Only
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